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Hello and welcome to This Week in Fandom, the OTW’s roundup of things that are happening. Have you ever written heartfelt love letters to your crushes, and kept them secret? That’s the plot of To All The Boys I’ve Loved Before, which took the internet by storm in 2018, and this week its sequel To All the Boys: P.S. I Still Love You was released on Valentine’s Day. Did you watch it? Are you going to? Feel free to gush and squee in the comments! Another new item on Valentine’s Day was the publication of an article by the BBC dealing with the backlash around the… Read more
Welcome to This Week in Fandom, the OTW’s roundup of things which are happening! Before we start, did you miss E3 this year? If so, don’t worry, there are plenty of roundups of the big stories from the expo. Happy gaming! One of the big pieces of news to break this week was the story that author Suzanne Collins is writing a Hunger Games prequel. According to Cnet, the book will “explore the state of nature, who we are, and what we perceive is required for our survival” with a story set 64 years before the already-published trilogy.
From time to time, the OTW will be hosting guest posts on our OTW News accounts. These guests will be providing an outside perspective on the OTW or aspects of fandom where our projects may have a presence. The posts express each author’s personal views and do not necessarily reflect the views of the OTW or constitute OTW policy. We welcome suggestions from fans for future guest posts, which can be left as a comment here or by contacting us directly. Patrick Doyle is a PhD student in social and personality psychology at the University of Georgia under the direction of W. Keith Campbell. His… Read more
There was a bizarre event in the world of YouTube vlogging this week. Marina Joyce, a 19-year-old fashion vlogger from London, uploaded a video that concerned her fans. https://youtu.be/FqhFUbtpiB4
AdNews discussed the use of YouTube fandoms as a marketing bonanza. “The quality of talent on display, and the reaction of fans got the point across about the premium content YouTube has to offer…Stuart Bailey, chief digital officer at OMD Australia, believes that, ‘long gone are the days when clients would associate YouTube with skateboarding cats and other such content. It now has content credential in spades. Google certainly flexed their ‘influencer’ muscles and showed that some of their YouTube talent are stars in their own right, with engaged and loyal audiences – some queuing from 6am to catch a peek of their favourite YouTube stars,’ Bailey said. ‘The trick will be how to tap into that talent to not only communicate with a brand’s customers and consumers but to add value and customised experiences.'”