Welcome to This Week in Fandom, the OTW’s roundup of things that are happening. This will be the last TWIF of 2019 – we’re back on January 7 – so we’d like to take this opportunity to wish all of our readers season’s greetings and a happy new year. What has been your fandom highlight of 2019? Let us know in the comments! (Here’s ours…)
We were also feeling the festive cheer this week at GQ.com, where Gabriella Paiella offered up ‘an oral history of the Folgers Incest Ad’. If you haven’t seen the ad (in particular, if you’re outside North America), it’s worth taking the time to learn a little more about this much-parodied piece. We like the article because it’s interested in why some media properties prove so fertile as inspiration for transformative works: not only parody and memes, but fic. Alongside her interviews with the team members involved in making the original advert, Paiella speaks directly with a number of fanfiction writers to get their perspective on what prompted them to contribute to the “Folgercest” fandom. More of this type of thinkpiece, please!