Welcome to This Week in Fandom, the OTW’s roundup of things which are happening! First of all, did you see this grandma enthusing about how much she loves Jimin from BTS? Fandom is for everyone! And if any of your grandparents are in a fandom, share it with us in the comments!
Speaking of BTS, their new album Map of the Soul: 7 and latest single On are breaking records and topping charts all over the world. See Vox’s latest article BTS Just Landed an Unprecedented Spot on the Hot 100 — With Virtually No Radio Play if you want to nerd out about chart positions and find links to dance choreography videos and more behind the scenes content. Most notable, though, is how successful BTS have been in western markets like the US despite “the wall of industry gatekeeping” that denies promotion and airtime to overseas artists:
“An international band, singing mainly in a language other than English or Spanish, landing this high on the chart without the influence of mainstream radio suggests a powerful cultural change. More people are finding their way to the band independently, and traditional industry promotional methods are becoming less effective than ever.”
Writes Aja Romano. If you’re a fan of international music, this can only be good news. Read More