OTW Fannews: Fannish connections

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  • Mina Kimes wrote in Slate about how critical football is in maintaining her relationship with her father. “My father still calls me almost every day when he’s driving home from work. We still talk about the news, and the weather, and the pain in his back, which has gotten a lot worse over the years. But mostly we talk about football. I tell him the rumors that I read on the Internet that day. We scoff at the ignoramuses who dare criticize our team—typically East Coast sports analysts—and praise the brilliance of our coach and general manager. We keep talking as I fiddle with my key, unlock the door, and trudge up the stairs.”
  • The Hindu discussed the expansion of fandom from those close to home. “Before the Internet invaded our lives, trends and popular culture meant tidbits of information shared by friends and family members. Once a popular series ended, there was no platform to learn more about the characters, new plots etc. The Internet seems to have changed the manner in which we consume new trends of popular culture. From running promotions on social media websites to operating fan pages and Wikia pages on the net, fans are ensuring that the characters they adore live on forever on the Net.”
  • Marketers are latching onto the word fan as a way to connect people emotionally to their brands. However, one group long acknowledged as fans are tech fans. The Verge took a long look inside the mind of a fanboy and explored the hostility emerging from brand loyalty. “Once somebody has acquired this level of arcane knowledge, there is absolutely nothing to do but share it with other fanboys. ‘Among my close friends and family no one really operates at the same level as me,’ says one high school Android hobbyist. Thus, fanboy culture takes place in the comments sections of tech news sites and YouTube.”
  • Shadowlocked blogged about the marketing approach being used for The Muppets Movie. Saying the ads target multiple audiences, Calvin Peat explains, “[I]t’s not as simple as a binary between fans and critics, as if you’re either a fan or a critic; or even a continuum between fans and critics, as if you’re somewhere along the line between being a fan and being a critic. Rather, it might be more accurate to consider two dimensions: from high-brow to low-brow, and from appreciation to excoriation.”

What personal or marketing connections have you seen in fandom? Write about it on Fanlore! Contributions are welcome from all fans.

We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn’t guarantee that it will be included in a roundup post, and inclusion of a link doesn’t mean that it is endorsed by the OTW.

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