OTW Fannews: Fandom Business

Banner by Robyn of the post title with $ signs as S's laid over a photo of world currency

  • OTW’s ally organization, Public Knowledge, is sponsoring a contest for remixers. In an effort to highlight the problem of consolidation in the U.S. cable industry, they are asking remixers to “[t]ake one or more of the recent highly publicized customer service calls with Comcast (or go to town with one of your own experiences) and let your imagination go to work. We want to see remixes, mashups, autotunes, interpretive dances — whatever you think of to broadcast these real customer service calls with Comcast.” If you win, “Public Knowledge will pay your last Comcast bill, up to $200, and spread the word about your creation.” Visit their post for more details.
  • OTW’s Legal Committee recently submitted comments to the Australian government, opposing a copyright proposal, which has now been withdrawn. “‘Unanimous’ opposition to the federal government’s proposed copyright law changes will force it back to the drawing board to tackle online piracy, Communications Minister Malcolm Turnbull says. Representatives from both sides of the online piracy debate – including the telecommunications companies and rights holders – have warned the changes to copyright law outlined in the government’s discussion paper on online piracy are too broad and could have negative unintended consequences.”
  • A Viacom study of U.S. TV viewers was reported in numerous places. “The most interesting part of the research is what Viacom calls the ‘Funnels to Fandom’ – the process of becoming a fan, Viacom has found, takes place in five steps: Discovery, Research, Selection, Fandom, and Sharing.” Fans have a strong influence since “in-person word of mouth is the #1 source for show discovery at 90%, closely followed by TV promos at 85% and word of mouth online or via social media at 78%.” What’s more, “[a]mong fans, marathoning is popular across all age groups: 83% of Millennials say this is one of their favorite ways to watch, followed by 72% of Gen Xers and 65% of Digital Natives.”
  • Yahoo! Finance reported on the rapid aging of U.S. television viewers and what this could mean for programming. “Programmers will be increasingly willing to experiment with alternative distribution platforms for their content. With less risk of cannibalizing one’s core younger audience by offering shows on Netflix Inc., networks will try to cut deals to reach the mobile, ‘time-shifting’ viewer, wherever he or she can be found…we might see even more formulaic dramas and sitcoms, more pharmaceutical commercials and more older leading men and women in primetime, to better reflect the core viewing audience, rather than the sleeker, younger people who aren’t paying attention now anyway.”

What business stories have you seen that relate to fandom? Write about them in Fanlore! Contributions are welcome from all fans.

We want your suggestions! If you know of an essay, video, article, podcast, or link you think we should know about, comment on the most recent OTW Fannews post. Links are welcome in all languages! Submitting a link doesn’t guarantee that it will be included in a Fannews post, and inclusion of a link doesn’t mean that it is endorsed by the OTW.