OTW Fannews: Coming Attractions

A female figure dancing against a blue and pink sky 'OTW Fannews Coming Attractions'

  • Both the Wall Street Journal and The Global Times wrote about China’s approach to fanworks and intellectual property. The Journal reported on Alibaba Pictures’ plans to “no longer hire professional screenwriters. Instead it would gather material from online forums and fan fiction writers to compete with each other over screenwriting credit.” Although screenwriters protested, others felt this was the wave of the future. “The rising demand for quality content with a built-in fanbase has driven up the price of such ideas in general, especially popular online fiction that is well-embraced by the country’s young generation.”
  • The Times gave some background on the culture Alibaba planned to exploit. “An increasing number of Chinese IP owners are realizing the value of tongren authors – they are creative, enthusiastic and inexpensive. This year’s hit TV series The Journey of Flower and The Legend of Langya were promoted using fan-made music. Journey to the West: Hero is Back produced official derivatives based on ideas submitted by fan designers. Many games, movies and TV series have also begun encouraging fans to create tongren works, even going so far as to hold competitions so they can discover talented authors and painters as well.”
  • The Disruptive Competition Project hosted a post about what the Internet should look like in coming years. “Let’s start with Fandoms: they wouldn’t exist without platforms, and show why competing platforms give geeks what they want. Users naturally flock to the platform which best suits their particular fascination, and what the internet helps do is enable an level of intensity that simply couldn’t exist before.” The EU wants to know more about users’ needs. “They’ve launched a consultation — you have until the end of the year to respond — to ‘better understand the social and economic role of platforms, market trends, the dynamics of platform-development and the various business models underpinning platforms.’”
  • Slate wrote about the stars of YouNow, dubbing it “the social network you’ve probably never heard of” and discussing the engagement of fans with its broadcasters. “‘His supporters are on another level. I can’t even explain it’… Alex From Target, for instance, has seven times as many Twitter followers as Zach does. But when it comes to fan engagement—the number of RTs, likes, and comments the guys rack up, tweet for tweet—Zach’s metrics blow Alex out of the water. Zach’s fans are simply more obsessed. ‘All these kids are getting crazy impressions,’ Dooney says, and when they work together, ‘it’s like the Power Rangers combining to become Megazord.’”

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