Links Roundup for 19 October 2011

Here’s a roundup of corporate fandom stories that might be of interest to fans:

  • While most people’s concept of fandoms revolves around entertainment products, corporate fandoms have also benefited from social media and online communication. This forum post on Chud notes how many Disney theme park fans are upset over news that the James Cameron film “Avatar” will soon become a ride at Disney. Part of their concern rests on the expected longevity of the Avatar franchise compared to that of other properties such as the Star Wars rides. (Avatar fans may find their lack of faith disturbing).
  • Aside from using online spaces, corporate fans express their fannishness in other ways that entertainment fans might recognize. Perhaps one of the most recognizable corporate fandoms is Apple, and this post on Mental Floss features various examples of Apple fans making a statement.
  • Apple is also cited in this Huffington Post column on how small businesses should “go beyond the product and capture these elements of brand fandom.” The author notes “[T]eams and rock bands do not own the patent on fandom. Apple has consumers waiting in lines for new products prior to stores opening. Dunkin Donuts customers carry around “Souvenir Cups.” Don’t kid yourself, these consumers are fans.”

If you’re part of a non-entertainment fandom, why not add your experiences to Fanlore? Contributions are welcome from all fans.

We want your suggestions! If you know of an essay, video, article, event, or link you think we should know about, comment on the most recent Links Roundup — on transformativeworks.org, LJ, or DW — or give @OTW_News a shoutout on Twitter. Links are welcome in all languages!

Submitting a link doesn’t guarantee that it will be included in a roundup post, and inclusion of a link doesn’t mean that it is endorsed by the OTW.

2 thoughts to “Links Roundup for 19 October 2011”

  1. This was an interesting post, mostly because I’ve seen corporate fans, specifically tech ones (apple fans and fandroids), among my non-media fandom friends, but never thought of them as part of a fandom per se. It’s food for thought, particularly given that fandroid people treat the android robot in distinctly fannish ways–costumes, gifs, manips, etc. I enjoy your roundup posts, by the way, they’re little tidbits of information about fandoms outside of my fandoms.

    1. I also find it fascinating to see the diversity of fannish expression that exists, often far outside of what is typically thought of as a fandom or fan. There’s a lot of overlap between what’s considered an audience, consumer, fan, or collector, but the general media notices very little of it. It’s only now that some news sites have sections devoted to entertainment fandom instead of just entertainment news, whereas sports have benefited from this focus for much of the last century.

      And thanks!

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