Here’s a roundup of corporate fandom stories that might be of interest to fans:
- While most people’s concept of fandoms revolves around entertainment products, corporate fandoms have also benefited from social media and online communication. This forum post on Chud notes how many Disney theme park fans are upset over news that the James Cameron film “Avatar” will soon become a ride at Disney. Part of their concern rests on the expected longevity of the Avatar franchise compared to that of other properties such as the Star Wars rides. (Avatar fans may find their lack of faith disturbing).
- Aside from using online spaces, corporate fans express their fannishness in other ways that entertainment fans might recognize. Perhaps one of the most recognizable corporate fandoms is Apple, and this post on Mental Floss features various examples of Apple fans making a statement.
- Apple is also cited in this Huffington Post column on how small businesses should “go beyond the product and capture these elements of brand fandom.” The author notes “[T]eams and rock bands do not own the patent on fandom. Apple has consumers waiting in lines for new products prior to stores opening. Dunkin Donuts customers carry around “Souvenir Cups.” Don’t kid yourself, these consumers are fans.”
If you’re part of a non-entertainment fandom, why not add your experiences to Fanlore? Contributions are welcome from all fans.
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