At this year's San Diego Comic Con (SDCC), OTW Legal Chair Betsy Rosenblatt participated in the Fandom is My Fandom panel, moderated by Legal's Heidi Tandy.
Betsy and Heidi were joined by Amanda Brennan (Community and Content Tumblarian), Flourish Klink (Chaotic Good, Inc., Transmedia Producer for East Los High), Meredith Levine (Fanthropologist, ZEFR), Aron Levitz (Head of Business Development, WattPad), Elizabeth Minkel (Writer, New Statesman/The Millions), and Missyjack (aka Jules) (Founder, Supernatural Wiki).
A video of the panel is now available for public viewing.
The panel discussed how fandom has changed now that fanworks are in the spotlight on social media and mainstream news and are being acknowledged by the companies that create and distribute source material. The panelists reflected on how advances in technology and improved understanding in copyright law, particularly in the area of fair use, have increased fandom's public reach and placed fanworks into the public consciousness.
Panelists noted that fandom is even inspiring developments in law: in 2013, Holmesian scholar Leslie Klinger and author Laurie R. King received a "cease and desist" letter from the Conan Doyle Estate, ahead of the publication of their second anthology of stories inspired by the Holmes canon. Klinger successfully sued the Estate, claiming the copyright had expired on all of the story elements included in the anthology. Because of Klinger, all but the last ten Holmes stories are now officially part of the public domain, allowing fanfiction authors to publish and even sell works based on the majority of Conan Doyle's Sherlock Holmes stories and novels.
Many fanwork creators prefer to stay non-commercial, though, whether to be better able connect directly with their audience; to use fanworks as a "training ground" for skills that can be used professionally; to avoid legal risks; or simply because they prefer to participate in a gift and generosity based economy and community.
The panel pointed out that the companies behind commercial works are increasingly interested in fandom and fanworks, sometimes even offering fanwork contests. Because of this, many fanwork creators no longer feel the need to hide their work from "the powers that be" and can enjoy participating in these contests, provided that they are able choose what and when to share. Companies may use these contests both as a way to reward fans for their enthusiasm and as an additional source of metrics to gauge consumer engagement. The panel suggested that, while fans often appreciate nods to fanwork in their favourite source material (e.g. Supernatural meta episodes, characters referring to tumblr, etc.), they also want space to engage in fandoms without needing acknowledgement or approval from creators of source material.
The increased visibility of fanwork has allowed mainstream creators to acknowledge their fannish pasts. As fanwork becomes better understood by people outside of the fandom community, we hope that stigma will decrease, and that the myriad forms of fannish engagement and creation will be met with the appreciation and respect they have always deserved.